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The “International Watch Co.” (IWC) is the first and only brand of
watches to be manufactured in north-eastern Switzerland, in the city of
Schaffhausen. It was in this town that in 1868, the American engineer
Florentine Ariosto Jones established a watch factory to supply the USA
with timepieces. In 1850, he met the industrialist Johann Heinrich
Moser, who became his company partner. .
In 1880, Johann Rauschenbach-Vogel took over the “Internationale
Uhrenfabrik”, marking the beginning of the story of the International
Watch Co. Only one year later, Rauschenbach died and his 25-year-old
son took over the reigns of the company until 1905. Despite his short
period with the company Johann Vogel played an important role as
technical director and also designed the IWC calibres that were to be
used until 1919.
The company was protected from being passed into the hands of the others
by Urs Haenggi, a man in service with the company for over fifty years
and who saw his job as “in the interest of the noble Rauschenbach
family”.
At the beginning of the 20th century, IWC added the phrase “Probus
Scafusia” to its watches. This acted as extra verification that the
timepiece was a product of craftsmanship in Schaffhausen. Since 1903,
this motto has come to represent the commitment of the brand to only
producing timepieces of the highest quality.
In 1936, the IWC “Spezialuhr für Flieger” was founded, also known as
IWC “Mark IX”. The first IWC watch was made for pilots but, in 1938,
the demand from the Portuguese market for a large precision wristwatch
led the company to release the “IWC Portuguese”.
During WWII, the city of Schaffhausen was mistakenly bombed by the
American Air force. The IWC factory was also hit by a bomb, that luckily
failed to detonate.
From 1955 to 1986, Hans Ernst Homberger took over the reins of the IWC; the third and last of the Rauschenbach heirs.
In 1955, the IWC Ingenieur was created; the first automatic wristwatch with a soft-iron inner case.
The 1970s and 1980s were a time of great change in the Swiss
watchmaking industry, as it under went a period of fast technological
advances (miniaturized electric batteries, invention of the transistor).
The IWC took advantage of this wave of innovation by becoming
financially involved in the development of the Beta 21 Quartz
wristwatch movement. The final creation was presented to the public at
the 1969 Industrial Fair in Basel.
Collaboration between the IWC and Designer F.A. Porsche began in 1978,
and marked the launch of the first IWC watch compass. Following this,
titanium was introduced as a material for use in watches and cases.
In 1985, the first perpetual calendar was introduced, marked by the
release of the “IWC Da Vinci”. Five years later, in 1990, the first IWC
Great Complication wristwatch with perpetual calendar, chronograph and
minute repeating mechanism was launched.
Three years later, the “Destriero” was released to mark the 125th
anniversary of the IWC in an edition limited to only 125 pieces.
In the new millennium the IWC introduced the 5000 calibre, a new
automatic mechanical movement, fitted into the limited edition
Portuguese Automatic.
Following this, the IWC produced the Portuguese Perpetual Calendar and
the Aquatimer (the first of a new generation of divers’ watches) as well
as re-launching the “Ingenieur” collection in partnership with
Mercedes AMG and the Pilot’s Classics and Spitfire collection.
In July 2000, the IWC was taken over by the Richemont group, which continued the company’s Swiss ownership and professionalism.
The IWC takes particular care in the training of new employees,
hosting a comprehensive annual training program, which can be read in
the section Jobs/Education on the brand’s official website.
Here, by filling in a membership request form, you can also become a
member of the IWC “Community”.
IWC’s virtual universe includes a wide range of images, videos
and technical information about the brand. For its most devoted fans,
the website also offers a wide range of opportunities, such as pursuing
advertising campaigns.